November 16, 2009
Parts Associates Inc.
12420 Plaza Drive
Cleveland, OH 44130
UNLIMITED PARTS, UNSURPASSED SERVICE
To our valued customers,
Here at PAI we specialize in providing an unlimited number of parts with the added benefit of unsurpassed service for your MRO needs. Because these two defining characteristics truly represent who we are and what we do, we’ve decided to rebrand the company in an effort to better reflect these crucial aspects of our business.
When you think of Volvo, you think of safety. John Deere brings performance to mind with the slogan, “nothing runs like a Deere.” In a similar manner, when our customers think of PAI, we want you to think “Unlimited Parts. Unsurpassed Service.” Our rebranding will better demonstrate PAI’s commitment to supplying thousands of competitively priced parts with quick turnaround along with outstanding service that goes beyond your expectations.
To make this work, all levels of company personnel will be spreading this message. As such, you will also see our new messaging and branding in sales materials and promotions as a means of supporting you as our customer from the sales team to the inception of an order, through delivery and beyond by maintaining and restocking part orders.
Despite these changes, we will continue to strive to deliver the same great products and quality service while earning our customers' loyalty and trust. PAI will have a new focus on helping customers make their businesses run smoothly on a day-to-day basis with our on-call customer service representatives. As MRO specialists we want to reconfirm our commitment to delivering not just quality parts and service, but also a complete, customized MRO solution with our unlimited parts inventory and unsurpassed service.
We look forward to bringing you the support of the entire PAI company as we move forward in this new branding effort as a team. Thank you in advance for choosing PAI as your MRO supplier. Our goal is to continue providing you, our customer with Unlimited Parts and Unsurpassed Service.
Sincerely,
Peter T. Paras
President and CEO